Best Ecommerce Platform for Your Business

May 8, 2015 | Admin

There are dozens of ecommerce platforms available today, making it hard to decide which is the best. After researching, I found that each expert has their own opinion and definition of ‘the best’ ecommerce platform. Ecommerce platforms are not one size fits all, so rather than giving my opinion, I have highlighted unique features that some of the top platforms provide. No one knows your company and customers better than you. Instead of asking which ecommerce platform is the best, you should be asking yourself which platform is best for your business.

Shopify

Today 160,000 stores use Shopify to manage their business. They have come a long way since starting in 2006 and some of the exciting features they offer are responsible for their ongoing growth.

What we like:
  • Themes: Shopify has the most extensive theme library for site design. New templates are constantly added, and Shopify uses independent designers to create them. This keeps the designs up to date and fresh, while adding variety to their theme collection. This also gives you complete control over the look and feel of your store, even if you are a beginner with no design experience.
  • The App Store: The Shopify app store is set up better than the competition and also has the most available apps. You can quickly and easily download add-ons for your Shopify platform.
Who uses them?
  • The Good South
  • Artifact
  • Devtees
  • Wrightwood Furniture

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Woocommerce

Woocommerce powers over 25% of all online stores. The company originally started in 2008 as WooThemes by 3 WordPress enthusiasts who set out to sell WordPress themes and extensions. Today they offer many WordPress add-ons, with Woocommerce being their most popular plugin.

What we like:
  • Perfectly Integrated with WordPress: Woocommerce is a free plug-in and allows you to manage all the same day to day tasks as other major ecommerce platforms- from payments, to shipping, to inventory and marketing.
Who uses them?
  • Harley-Davidson
  • New Balance
  • Cosmopolitan

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Bigcommerce

Bigcommerce is a leader in helping SMBs get their webstores up and running successfully. They burst on the scene in 2009 and have been giving their competition a run for their money ever since.

What we like:
  • Product Reviews: Bigcommerce is one of the few platforms to feature product reviews. Product reviews can increase sales on an average of 18%. Who doesn’t like to see more sales?
  • Form Fields: Most ecommerce platforms don’t give you the ability to customize the checkout form. If this is something that is important to you, look no further. Bigcommerce offers a feature called ‘form fields’ that allows you to add additional fields to the checkout page. The best part is that just about any field is supported.
Who uses them?
  • Raven & Lily
  • Stupid Cancer
  • Rogue American Apparel
  • Etiquette

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Magento

Magento is the #1 ecommerce platform for the Alexa top one million sites. Magento seems to be a favorite among many top fashion brands and this in large part is due to a few unique features they provide.

What we like:
  • “Shop the look” and “complete the look” functionality: Magento makes upselling and cross-selling easy by allowing customers to add a “shop the look” button on their product pages. Customers can easily view matching accessories to build a complete outfit.
  • Invitation only sale site within your main site: another different feature that Magento offers is the ability to set up invitation only sale sites right on your main website. These sites are highly customizable and since they are invite only, can be personalized to each group of invitees based on customer loyalty, brand most often purchases, type of product typically purchases and so on.
Who uses them?
  • Rebecca Minkoff
  • Nike
  • Nicole Miller
  • Christian Louboutin

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Whether you are an online store with millions of dollars in sales each year or a mom and pop shop just starting out, you know your business better than anyone and what you need to succeed. Choosing the right platform for you is just the first big step, and optimizing your site to best fit the needs of your customers is an on-going process.