Recipes. DIY Ideas. Beauty tips. With pins like these, Pinterest may not be the most obvious social media source to use for business, but optimizing your webstore’s Pinterest account can result in increased site traffic and revenue. Shopify recently analyzed data from over 500,000 ecommerce orders and found that “Pinterest was the second largest social media outlet for traffic and resulting visits had the third highest average order value.”
Let’s take a look at the top ways you can use Pinterest for ecommerce.
Optimize Your Account
Use Rich Pins
Pinterest offers 6 types of Rich Pins: app, movie, recipe, article, product and place. For ecommerce stores, product rich pins should be the main focus. Product pins include the most up to date price, availability and where to buy. Pinners can also get notified when the product’s price drops at least 10%.
You will need a Pinterest for Business account in order to utilize the rich pin feature and are required to apply to them by following these 4 steps:
- Decide which type of rich pin you want to use.
- Read the documentation for your chosen rich pin type.
- Add the appropriate metatags to your website.
- Validate your rich pins and apply to get them on Pinterest.
Polish your Pins
Pinning is an art! You need to be strategic in what you are pinning in orde to make the most out of your Pinterest account. Create images specifically for Pinterest. Here are a few findings that will help get you the most repins:
- use an image that is at least 600 pixels wide, but ideally 700 pixels
- use an image with multiple dominant colors. Fun fact- red pictures are pinned more often than blue ones.
- use Images that contain less than 30 percent whitespace. These are repinned the most
- use brand images without faces. These receive 23 percent more repins and less than 1/5 of images on Pinterest today have faces.
- Pin during the hours of 2:00-4:00pm or 8:00-11:00pm. This is when pinners are most active.
- use unique images specifically designed for Pinterest.
Engage your Users
Contests have been popping up on Pinterest as a fun way to engage users. It is beneficial to your business because the contests typically require that users are repinning your pins for a chance to win. This is a great way to gain new followers and visitors to your site.
Another way businesses can use Pinterest to engage customers is by encouraging them to post pictures with your products. Consumers will be excited to participate to see if their picture makes your page, while you receive many unique marketing images to choose from.
Interact with other pinners
Remember, Pinterest is a social network…so be social! You are able to repin, comment, send pins and like other user’s pins. The more you do this, the more exposure you will receive.
Pinterest for Business Success Story
Nordstrom is featured on the Pinterest website as a company who has experienced great success through their Pinterest for Business account. They began using Pinterest early on and have since engaged customers through their pins and generated significant site traffic and demand. Today they have over 4 million followers.
Nordstrom’s social media manager, Bryan Galipeau, refers to Pinterest as the “world’s biggest wish list” and his goal is to inspire customers through pins. The best part is that Pinterest helps Nordstrom determine which products are most exciting to customers, which helps them streamline their buying plan.
How are you using Pinterest in your business?