Popups and Why You Should Be Using Them

May 1, 2017 | Thomas Boyd

  Here at Kevy, we talk to a lot of e-commerce marketers, and to our surprise, many of them do not use popup offers on their e-commerce store. Their reasons vary. Maybe they don’t know how well popup offers convert, they haven’t found the right tool that gives them precise control over the popup experience, or they just think popups suck. For the typical store, not using popups is a mistake, as explained by this blog post by our …

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Why Kevy? A comparison to MailChimp and Klaviyo

March 31, 2017 | Thomas Boyd

We often get asked “How does Kevy compare to Mailchimp and Klaviyo?” It’s a great question because there is plenty of overlap between the platforms along with many things that make each unique. Keep reading below for a slightly unbiased comparison of these platforms. Focus on eCommerce Mailchimp has been traditionally geared toward anyone that wants to send a general newsletter email or collect emails via a simple signup form. More …

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Memoirs of a Sales Rep: 5 Trends Influencing eCommerce Today

September 2, 2016 | Don Pottinger

Everyone always has the same answer to the question, “Who is the most well-respected employee in your company?” In unison, the answer chanted aloud is always “THE SALES REP.” Right? I mean salespeople are historically known for modesty, patience, and never making promises they can’t keep so why wouldn’t that be the most common answer? Okay, so maybe those aren’t exactly the traits most salespeople are known for. But at Kevy, I’m one …

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How Millennials Are Redefining eCommerce

July 27, 2016 | Admin

  Advertising Age predicts that millennials (a segment of the population currently between ages 17 and 34) will have $200 billion worth of annual spending power by 2017. As a result, they’re commanding the attention of e-commerce marketers and retailers, and changing what it takes to attract their business. Here’s a look at how millennials redefining ecommerce. They expect you to connect to their multitasking lifestyles. You …

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