Top 24 eCommerce Marketing Stats

February 3, 2016 | Admin


As of this year, ecommerce is the only trillion dollar industry that is growing at double-digit rates continuously year-over-year. That’s big news for online retailers. But steep growth means serious competition. It’s going to take smarter marketing for retailers to stay in front of customers. Personalization, automation and behavior-based marketing are top of mind for ecommerce store owners. Ready for some impressive numbers? Take a look at some of the ecommerce marketing stats below to get a pulse this growing industry.

eCommerce and Email Marketing

Top marketing execs believe that email drives the more revenue than social, website & display ads combined.  – Source: eMarketer
Customer Lifetime Value (CLV) of customers acquired through email is 12% higher than the average. Twitter’s CLV is 23% lower than the average.  – Source: Custora
Weekend open rates (averaging 17.8% for Saturday and Sunday) are the highest of the week. Especially in the B2C market.  – Source:
33% of consumers report that email contributes most to their online spending.  – Source: Awprotools
[bctt tweet=”23% of US marketing executives said that email marketing drove at least 25.1% of their overall revenue”] – Source: eMarketer
After 24hours, an email’s chance of being opened drops below 1%.  – Source: GetResponse
44% of email recipients made at least one purchase last year based on a promotional email.  – Source:
Email is the number one most popular activity on smartphones – 78% of people check email on their mobile phone.  – Source: IDC
Personalized emails improve click-through rates by 14%, and conversion rates by 10%.  – Source: Aberdeen Group
[bctt tweet=”61% of consumers prefer offers even if this results in less privacy.”] – Source: Monetate
80% of marketers define dynamic personalization in email as highly important.  – Source: Adobe and DMA

Size of eCommerce:

12million eCommerce stores worldwide.  – Source: LemonStand
[bctt tweet=”$1.6Trillion spend worldwide in online retail in 2015.”]  – Source: LemonStand
eComerce sales accounted for 7.3% of global retail sales in 2015, growing to 12.4% by 2019.  – Source: eMarketer

eCommerce Marketing:

Over 70% of mobile purchasing decisions are influenced by promotional emails.  – Source: Yesmail
[bctt tweet=”45% of e-commerce sites are using pop-up layovers now. Fastest growing trend – doubled from 2012.”]   – Source:
Free-shipping offers are twice as effective (0.22% – 1.9%) as price-reduction offers (0.1% – 0.8%). – Source: Retentionscience
78% of consumers will give marketers data on their in-store purchases so they can have personalized e-commerce and other shopping experiences.  – Source: Targetmarketing
Nearly three-fourths (74%) of online consumers get frustrated with websites when content (e.g. offers, ads, promotions) appears that has nothing to do with their interests.  – Source: Janrain & Harris Interactive
Almost a half of companies say that IT roadblocks (47%) and legacy technology (46%) are “major barriers” in their personalization efforts.   – Source: Econsultancy + Monetate
[bctt tweet=”40% of consumers buy more from retailers who personalize the shopping experience across channels.”]  – Source:
Scarce resources (lack of budget and/or staff) hold back a large portion (44%) of companies from investing in, or improving, their personalization efforts.  – Source: Econsultancy + Monetate

B2B eCommerce – Still Using Email

[bctt tweet=”9 in 10 B2B respondents said that email marketing is the tactic they use most to promote ecommerce activities.”] – Source: eMarketer
30% of marketers see disparate data sources in their current CRM systems as one of the top obstacles in using CRM to personalize their content.  – Source: Econsultancy + Monetate

What does this all mean?

It means that we are entering a new age of marketing in the world of ecommerce. We need to focus seriously on creating greater personalization across every channel. Good news is, there are tools (yes – like Kevy) that help you accomplish all of this in one platform. No messy integrations, no more time-consuming segmenting. You can combine orders and behaviors to tap into that 78% shoppers who are ready to buy from your store if you simply start to personalize your marketing.