It looks like Shopify and Mailchimp got into a disagreement and thought best to part ways after irreconcilable differences.
We’ve all had this experience with public celebrity couples we’ve rooted for and expected to stay for years. Then suddenly, boom, they’re gone, it’s over. There is no doubt that everyone in the ecommerce world knows what happened, as both Shopify and MailChimp are rather known popular platforms in the marketing space today. After years being integrated, the lines have been drawn, shots were fired, starting with Mailchimp’s statement on March 21 followed closely by Shopify’s statement on March 22.
With the news still fresh, the reason for the falling out seems to revolve around data. In the Shopify-Mailchimp integration, data was passed through the two parties so that merchants could integrate with their tools used in email marketing. Data matters as businesses with the most customer data would benefit more from all the information they can get.
Seeing both sides, it’s rather easy to understand why Shopify would want access to data, and understandable perhaps why Mailchimp wouldn’t want to go into a data-sharing agreement. While it won’t be until May 12 for the breakup to take effect, what started out as two companies experiencing massive growth with their integrations are now moving towards strong separations with increased regulations, more battles over data and APIs, and privacy issues that will put a strain on the online-exclusive businesses that have connected with them. It sounds like a bad breakup, with the little guys, or to say the businesses, caught in-between.
If you happen to be one of the companies/businesses that is affected by these changes, there are alternative solutions to keep your cross-platform data flowing.
- With a rare chance these two parties will ever get back together, it would be a good time to start getting things converted sooner rather than later to ensure no downtime for your company. In fact, Kevy automatically imports your Mailchimp data as part of on-boarding.
- Being proactive will help you in the long run. It’s always a good idea to stay in the know about any and all companies, tools, and/or applications you use. Checking other email marketing tools would be a good investment. Kevy is integrated with Shopify and gives merchants accurate and complete insight into their businesses and customers. Kevy is all about providing real-time reporting and analytics, combining order history and behavior data to create a more personalized interaction for every buyer. Furthermore, Kevy fully replaces Mailchimp by handling abandoned cart and welcome emails with ease.
Should you decide to use Kevy for your marketing needs, rest assured we won’t break up with you. Let’s get connected, reach out to us.