The Kevy Blog

Although websites are unique in their own way, there is no denying that successful ones have something in common. Not to mention that there are web development and design trends that continue to emerge. However, not all of these trends can have a positive impact on your e-commerce website. That said, listed down are ten features that your e-Commerce website must have in order to be successful: Mobile-friendliness In case you …

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eCommerce is gaining more and more influence worldwide as technology seeps further into our everyday lives in spite of a lot of people being strangers or newcomers to it. It offers good chances to both old and new businesses regardless of size. As such, it pays to learn eCommerce statistics for 2020.  To start, one must have good eCommerce marketing skills. People enjoy websites and apps that are understandable and have fast …

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From changing the way we used to communicate with friends and family to transforming the way businesses used to connect with their customers, social media has revolutionized our lives. Yes, it might have its downsides such as negatively impacting our mental health, time wastage and getting us addicted to social sites. Thankfully, there are ways to prevent social media addiction. It is that time of the year again when we put on our …

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These days, a lot of marketers are turning towards programmatic advertising for their display campaigns. Programmatic buying is the use of software to buy and optimize digital campaigns. Unlike traditional ways that comprise requirements for proposals, quotes, tenders, and human negotiation, programmatic buying uses machines and algorithms to acquire display space. In the year 2018, about 80% of digital display marketing in the US …

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There are a lot of people in the world and gaining most of their attention on one platform is almost impossible. As an individual, you’d be lucky to catch a few hundred thousand. However, as a company, your ultimate goal is to direct all attention to that said platform. Your chosen platform.   ‘How do I do that?’ You might ask. It’s easy! It just involves planning and research. More specifically, research on your KPIS (Key …

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Advertising can be an expensive endeavor, especially if your business doesn’t have a steady budget. However, it doesn’t mean that you should be left in the dark; rather, it only means that your marketing team should get more creative. There are plenty of ways you can take advantage of cheap business promotions and make sure that you become more successful. Talk to Your Clients One of the most important things you should do is talk …

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Real-Time Analytics is predicted to take the lead in the Big Data industry as they become the better option when it comes to how Data Analytics should be handled and consumed.  Truth is, no matter what size your company is, Big Data will always be in the picture. The best purpose for your data is to better understand your customers and their behaviors so you can cater to those needs and desires. When using Data Analytics, you …

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Having your own online business can be challenging. You rely on online sales to be successful, and for this you need buyers. One of the most effective ways to reach customers is through your email marketing plan.   Whether it’s a welcome email or a promotional email, what you write in your email makes a big difference in whether or not you can convert people into buyers. Use these simple and effective tips to create an …

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The holidays are upon us and preparations for the influx of holiday shoppers are vital for a profitable season. As eCommerce online store owners, it’s an opportunity you should never pass up on. But before you can jump in and aim on getting revenue, you need to prepare your eCommerce store so that your efforts will bear fruit.  1. Optimize user experience.  Make it easier for people to order and checkout. Having a …

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Every business sector has been burrowed by Artificial Intelligence. With time this technology is getting richer and well-liked in the technical world and making the world harmonize along with all the technological shifts. Artificial intelligence is covering all the functionalities to change people's views. Te advanced technology is increasingly important for those of us in the advertising and marketing game! At present, if you search …

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Businesses around the world are investing huge resources in building their eCommerce websites. At the same time, customers are increasingly using these online platforms to buy the offered products and services at the convenience of just a click. This has created a huge opportunity for eCommerce companies to maximize their sales.  However, this has also resulted in cut-throat competition to get the largest piece of the cake. Thus …

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E-commerce businesses are easy to set up. They often require less than $1,000 to set up and get going. Plug-ins allow an eCommerce business to be completely automated, reducing the tasks that you needed to do. Sounds great, right? Well, it’s a little complicated. 80% of online businesses are destined to fail. Only 5% of all eCommerce stores are selling products worth $1,000 a year.  It's not profitable for most eCommerce sites. …

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With the majority of consumers shopping online it can be hard to grow your eCommerce business in the ways that are the most effective. It’s no surprise that companies are turning to specialists like an SEO agency in Missouri to see growth in their digital marketing platforms.  When small businesses are able to implement great internet tactics, they can see some real changes. If you aren’t sure what to make of that here are 5 benefits …

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In light of National Cybersecurity Awareness Month (NCSAM) observed every October, this year’s overarching theme – "Own IT. Secure IT. Protect IT." – will focus on key areas including eCommerce security. So let's talk about Spam traps! It might not be enemy star ships making an ambush on rebel forces, but spam traps may just crop up in your sectors without you expecting it. But what are spam traps? What harm can they do to you and …

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When you decide to sell on Amazon, it is important to understand how their specific corner of the market works. If you aren’t able to choose competitive price points or make decisions about what specific items to sell, you will find it hard to keep up with your competitors. Don’t get left behind in the fast-moving world of sales in the Amazon Market.  There are many resources, like Amazon fee calculators that can help you better …

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We’re pleased to announce that Kevy has been acquired by Furious Collective! Over the years, our mission has been to help businesses grow through ecommerce marketing. As our customer list has expanded we’ve added features that help them put their ecommerce data to use by driving insights and converting those them into messages at just the right time to drive new revenue. Recently, we met Dave Kloba and Rob Meinhardt from Furious …

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In many ways, mobile commerce (m-commerce) shares much in common with its more familiar counterpart — e-commerce. In both cases, customers go online to buy your products and services. The primary distinction is that all m-commerce shopping happens exclusively through handheld devices, like smartphones and tablets. Although both are geared toward online consumers, the actual shopping experience is very different. As such, it’s important …

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Our digital age has made everything easier. From search engines and browsers, topics can be accessed with a click of a button, messages can be sent in real time through emails and mobile apps, and businesses can set-up shop right away without the usual heavy physical costs. But Google just made actions in the online realm much easier with dynamic emailing.  Considered one of the biggest transformations in email, taking action with …

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Customer loyalty is not just a phrase, it is an asset of a company. The companies who have more brand loyal customers, gain more profits than the others. Most of the time businesses are introducing some kind of loyalty program to retain the loyal customer or to get more brand loyal customers. However, just the introduction of the program is not enough at all. You need to focus on the ideas that aid in boosting customer experience while you …

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                    Email marketing campaigns are one of the fastest growing sales funnels, and the reason is two-fold. Firstly, every grown-up with access to the internet uses the service on a daily basis — making the pool of potential clients nearly limitless, and the other — it is the cheapest way of advertising — by far. However, some rules have …

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