Social media has become one of the most powerful marketing tools available. Everyone from your nephew to your elderly neighbor is on at least one social media platform — even beloved pets have active pages! Much of the focus, however, has been on attracting Millennials. They certainly seem to be among the most tech-savvy demographic, not counting Gen Z-ers who follow on from Millennials. Twenty-somethings are also expected to outpace …
There are a range of marketing automations when it comes to its effectiveness and function. At best, marketing automation is simply software, and the strategy in using it. With this combination, businesses nurture prospects with highly personalized, useful content. Marketing automation also helps convert prospects to customers and turn customers into satisfied comfortable customers. Ideally, marketing automation should generate significant …
It looks like Shopify and Mailchimp got into a disagreement and thought best to part ways after irreconcilable differences. We've all had this experience with public celebrity couples we've rooted for and expected to stay for years. Then suddenly, boom, they’re gone, it’s over. There is no doubt that everyone in the ecommerce world knows what happened, as both Shopify and MailChimp are rather known popular platforms in the marketing …
As a marketer, I’ve run into some scary situations, especially with mass emails -- one email can reach tens of thousands of customers. Before sending any message, I always make sure to triple-check everything, but once in a while I still make some spooky 👻 mistakes. One time, I realized that I had a big typo in the subject line only after I received the message in my own inbox. To make matters worse, I had sent the message on behalf …
Today, we’re excited to announce brand new advanced analytics reporting to help marketers be… well, better marketers! We’re always in touch with our customers, but recently, we went further by gathering specific reporting feedback from them. We are thrilled we received some great input from our daily users -- usually Directors or Managers of Marketing. Today, marketers in Kevy can access detailed email reporting in their Send …
Back when email broke out onto the world wide web, open rates were reaching 90% open rates. (This wasn’t an anomaly!) Of course, fast forward 20 years, and the average across industries is just over 20% (MailChimp). However, once you break these open rates by industries and markets, you have a much wider spectrum of email open rates. This is why a marketer’s job never ends -- it’s about launching, measuring, iterating -- for …
The eCommerce industry is continuously evolving. And with the various developments taking place, it is essential for businesses to keep up with the latest trends in order to thrive. These trends and advancements can serve as guides as you shape the direction of your business. Some of the trends for 2018 may have been around for quite some time now. But they still need to be considered and noted. Are you ready to embrace change and …
Here at Kevy, we talk to a lot of e-commerce marketers, and to our surprise, many of them do not use popup offers on their e-commerce store. Their reasons vary. Maybe they don’t know how well popup offers convert, they haven’t found the right tool that gives them precise control over the popup experience, or they just think popups suck. For the typical store, not using popups is a mistake, as explained by this blog post by our …
We often get asked “How does Kevy compare to Mailchimp and Klaviyo?” It’s a great question because there is plenty of overlap between the platforms along with many things that make each unique. Keep reading below for a slightly unbiased comparison of these platforms. Focus on eCommerce Mailchimp has been traditionally geared toward anyone that wants to send a general newsletter email or collect emails via a simple signup form. More …
Everyone always has the same answer to the question, “Who is the most well-respected employee in your company?” In unison, the answer chanted aloud is always “THE SALES REP.” Right? I mean salespeople are historically known for modesty, patience, and never making promises they can’t keep so why wouldn’t that be the most common answer? Okay, so maybe those aren’t exactly the traits most salespeople are known for. But at Kevy, I’m one …
Advertising Age predicts that millennials (a segment of the population currently between ages 17 and 34) will have $200 billion worth of annual spending power by 2017. As a result, they’re commanding the attention of e-commerce marketers and retailers, and changing what it takes to attract their business. Here’s a look at how millennials redefining ecommerce. They expect you to connect to their multitasking lifestyles. You …
