Top Ideas to Enhance The Customer Experience Via Loyalty Programs

August 12, 2019 | Admin

Top Ideas to Enhance The Customer Experience Via Loyalty Programs

  Customer loyalty is not just a phrase, it is an asset of a company. The companies who have more brand loyal customers, gain more profits than the others. Most of the time businesses are introducing some kind of loyalty program to retain the loyal customer or to get more brand loyal customers. However, just the introduction of the program is not enough at all. You need to focus on the ideas that aid in boosting customer …

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How to Use Your Email to Boost Your ROI

July 15, 2019 | Admin

                    Email marketing campaigns are one of the fastest growing sales funnels, and the reason is two-fold. Firstly, every grown-up with access to the internet uses the service on a daily basis — making the pool of potential clients nearly limitless, and the other — it is the cheapest way of advertising — by far. However, some rules have …

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8 Ways To Increase Pop-Up Engagement

July 2, 2019 | Admin

Getting potential customers to engage with ads or other marketing material for your company can be tricky. Email marketing is here to stay, and likewise, pop-ups have remained popular this long for good reason. While many people find them annoying or intrusive, others appreciate the interruption. There’s no doubt that doing pop-ups well can be highly beneficial to businesses. Creating pop-ups require a blend of psychological knowledge …

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6 Steps for Making Your Online Store Mobile-Friendly in Presentation

June 28, 2019 | Admin

A recent report by Statista reveals that in 2019, the number of smartphone users have passed the 2.5 billion mark. In 2020, these numbers will rise to more than 2.9 billion smartphone users across the world. Take a quick look at the graph below: People are more likely to use smartphones and tablets as compared to desktop devices. More than 94% of the people in USA search for local information on their smartphones. 77% of these …

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9 Hot Marketing eCommerce Ideas for Summer 2019

June 14, 2019 | Mars Zarate

Ahh, summer. Memories may come to mind of the sea breeze, the sand on your toes, the trips to the beach, the hottest festivals or nearest body of water. With summer just around the corner, now is a good time to start your summer-themed promotions! Many opportunities for fun and engaging ideas present itself in this popular time of the year. It’s not only for the seasonal trend, but for boosting your engagement with customers! …

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Customer Focus: Tapping Into the Senior Market

May 23, 2019 | Admin

Social media has become one of the most powerful marketing tools available. Everyone from your nephew to your elderly neighbor is on at least one social media platform — even beloved pets have active pages!  Much of the focus, however, has been on attracting Millennials. They certainly seem to be among the most tech-savvy demographic, not counting Gen Z-ers who follow on from Millennials. Twenty-somethings are also expected to outpace …

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The “Bad” and the “Good”: What to look for in Marketing Automation

May 3, 2019 | Mars Zarate

There are a range of marketing automations when it comes to its effectiveness and function. At best, marketing automation is simply software, and the strategy in using it. With this combination, businesses nurture prospects with highly personalized, useful content. Marketing automation also helps convert prospects to customers and turn customers into satisfied comfortable customers. Ideally, marketing automation should generate significant …

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Shopify and Mailchimp No More: What You Can Do With the BreakUp

April 2, 2019 | Mars Zarate

It looks like Shopify and Mailchimp got into a disagreement and thought best to part ways after irreconcilable differences. We've all had this experience with public celebrity couples we've rooted for and expected to stay for years. Then suddenly, boom, they’re gone, it’s over. There is no doubt that everyone in the ecommerce world knows what happened, as both Shopify and MailChimp are rather known popular platforms in the marketing …

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BOO! 6 Scary Marketing Strategies Haunting Marketers Year-Round

October 25, 2018 | Daryl Lu

BOO! 6 SCARY MARKETING STRATEGIES HAUNTING MARKETERS YEAR-ROUND

As a marketer, I’ve run into some scary situations, especially with mass emails -- one email can reach tens of thousands of customers. Before sending any message, I always make sure to triple-check everything, but once in a while I still make some spooky 👻 mistakes. One time, I realized that I had a big typo in the subject line only after I received the message in my own inbox. To make matters worse, I had sent the message on behalf …

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Product Update: Advanced Reporting!

October 11, 2018 | Daryl Lu

Caption: Kevy’s Advanced Reports for Emails includes the email open history by location.

Today, we’re excited to announce brand new advanced analytics reporting to help marketers be… well, better marketers! We’re always in touch with our customers, but recently, we went further by gathering specific reporting feedback from them. We are thrilled we received some great input from our daily users -- usually Directors or Managers of Marketing. Today, marketers in Kevy can access detailed email reporting in their Send …

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What drives open rates? Study #1: A B2C company with send times, emojis, and more!

September 27, 2018 | Daryl Lu

Kevy Email Marketing

Back when email broke out onto the world wide web, open rates were reaching 90% open rates. (This wasn’t an anomaly!) Of course, fast forward 20 years, and the average across industries is just over 20% (MailChimp). However, once you break these open rates by industries and markets, you have a much wider spectrum of email open rates. This is why a marketer’s job never ends -- it’s about launching, measuring, iterating -- for …

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8 eCommerce Trends for 2018

February 11, 2018 | Don Pottinger

Group brainstorming around computer

The eCommerce industry is continuously evolving. And with the various developments taking place, it is essential for businesses to keep up with the latest trends in order to thrive. These trends and advancements can serve as guides as you shape the direction of your business. Some of the trends for 2018 may have been around for quite some time now. But they still need to be considered and noted. Are you ready to embrace change and …

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Popups and Why You Should Be Using Them

May 1, 2017 | Admin

  Here at Kevy, we talk to a lot of e-commerce marketers, and to our surprise, many of them do not use popup offers on their e-commerce store. Their reasons vary. Maybe they don’t know how well popup offers convert, they haven’t found the right tool that gives them precise control over the popup experience, or they just think popups suck. For the typical store, not using popups is a mistake, as explained by this blog post by our …

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Why Kevy? A comparison to MailChimp and Klaviyo

March 31, 2017 | Admin

We often get asked “How does Kevy compare to Mailchimp and Klaviyo?” It’s a great question because there is plenty of overlap between the platforms along with many things that make each unique. Keep reading below for a slightly unbiased comparison of these platforms. Focus on eCommerce Mailchimp has been traditionally geared toward anyone that wants to send a general newsletter email or collect emails via a simple signup form. More …

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Memoirs of a Sales Rep: 5 Trends Influencing eCommerce Today

September 2, 2016 | Don Pottinger

Everyone always has the same answer to the question, “Who is the most well-respected employee in your company?” In unison, the answer chanted aloud is always “THE SALES REP.” Right? I mean salespeople are historically known for modesty, patience, and never making promises they can’t keep so why wouldn’t that be the most common answer? Okay, so maybe those aren’t exactly the traits most salespeople are known for. But at Kevy, I’m one …

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How Millennials Are Redefining eCommerce

July 27, 2016 | Admin

  Advertising Age predicts that millennials (a segment of the population currently between ages 17 and 34) will have $200 billion worth of annual spending power by 2017. As a result, they’re commanding the attention of e-commerce marketers and retailers, and changing what it takes to attract their business. Here’s a look at how millennials redefining ecommerce. They expect you to connect to their multitasking lifestyles. You …

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