Starting a WooCommerce store is rather simple but winning more sales can be quite challenging at times. The fundamental goal of every eCommerce entrepreneur is to achieve higher sales and to position their business at a top place in their niche markets. Have you ever been in a situation of not being able to accomplish your sales goals even after putting immense effort towards improving your sales? This can happen if the sales …
Driving traffic to your eCommerce store is only half of the battle. If you want to succeed, you need to bring customers to buy your products. You need an awesome design, great product photos, a good structure, and so on. One of the most important parts of your online store are your product descriptions. If you don’t manage to write a product description that convinces customers to buy your products, you’ll do ten times harder …
CRM technologies have revolutionized the eCommerce landscape. When deployed strategically, a CRM system will help you centralize and manage all customer interactions and touchpoints with your brand. You will also be able to identify the main problems in your customer relationship management strategy and flag prospects that require additional nurturing. In other words, the advantages of CRM for online retailers are multiple. …
Thinking about the future of work might be frustrating. Most of the people have been losing their jobs because new technologies are being implemented. But, not everything is terrible. In effect, new jobs are being created, and for that reason, the next world’s workforce must be prepared to meet new demands. New technologies are leading companies to the next stage of their business. With the use of robots, factories are reducing risks. With …
Believe it or not, push notification is one of the most result-driven strategies that can help you reach a wide number of users, drive sales, and generate engagement. If used right, the push notification strategy can become a successful marketing strategy that your brand can use to reach its revenue target. The ultimate goal of using push notification is to entice users to take action. But sadly, many marketers fail to well-optimized …
Even before 2020, eCommerce had been taking a larger and larger piece of global retail sales. And following the imposition of physical distancing measures for health reasons, the eCommerce model continues to grow and develop rapidly. In Statista’s eCommerce report for 2020, experts predict this year to be the year when the global market for eCommerce crosses the two trillion dollar threshold. Most of this development is happening in …
Search engine optimization (SEO) is an effective tool based on the ROI (return on investment) it generates. Unfortunately, most online stores don’t include SEO in their marketing strategy as they would rather use social media platforms and paid ads instead. While these two methods are effective, they need to be monitored and financed on a regular basis. By contrast, SEO is considered to be low-hanging fruit for eCommerce stores. It only …
There are few things more important in business than retaining loyal customers. While it’s easy to focus all your time and effort on getting new customers, it’s your existing clients that often generate the best results. Clients that have a long relationship with your company are more likely to advocate for your brand and refer new business your way. At the same time, studies show that acquiring a new customer is up …
We're pleased to announce that Kevy has an official Youtube channel! Other than an active blog, videos are also one of the best ways to make engaging and personalized content. We want to act on the importance of personalization, so with our videos we want to show our awesome platform, covering basics on things like designing your first email and using the triggers feature. We understand that FAQs can be quite a read, so if you'd …
With the current situation around the world, businesses need to step up their game. The impact of the virus can be felt throughout the world. Businesses, large or small, are struggling with how they manage and communicate. Consumer priorities have changed from luxuries to prioritizing essentials and important health products. Companies need to change their game plan if they want to keep themselves in the hearts of their …
With a limited advertising budget, how do you know where to put your money to bring high-converting traffic to your eCommerce store? Usually, the decision about where to put your advertising dollars comes down to 2 options - Facebook and Google. While many businesses can benefit from using both of these platforms, some are better off choosing just one of them. In this article, we’ll cover the following: The differences …
In the age of machine learning and Big Data, creating generic content does not cut it anymore. Customers have become more demanding, expecting brands to provide relevant and targeted user experiences across all channels. According to Accenture, customers are more likely to buy from retailers that know their names, remember their shopping history, and make recommendations based on their previous purchases. Janrain emphasizes …
From building brand awareness, to trying out new marketing channels, and utilizing your existing customer base - working remotely doesn’t need to put your plans for growth on hold. It certainly creates a number of limitations when it comes to running a business, but there are still plenty of ways to grow your eCommerce store. Use social media to reach more people Social media channels are a great way to increase …
Data has become an essential concept for all businesses, no matter their size or industry. In a world where customer experience can make or break your business, the only way to find out what your audience needs and wants from you is to pay attention to their data. According to reports, consumer data is the world’s most valuable resource. Failing to properly collect and analyze that data could put you at risk of losing some …
Have you ever landed on a website that greets you with a pop-up? If you have then you might be familiar with the pain. Users hate getting interrupted and these pop-ups does exactly that. It can negatively impact the user experience and force users to abandon your website. That is why search engines like Google are penalizing websites that are using too many pop-ups by pushing them down its search rankings. Unfortunately, businesses …
You don't have to be a web design specialist to optimize your email subscriber conversion. There are many simple ways to improve your conversion rate and boost sales. Try out some of our expert tips for improving web and email subscriber conversions. 1) Utilize Analytics and Website Data A big part of optimizing your email subscriber conversions is analyzing what works and what doesn't. Analytics and website data can help you …
In any urban setting, you hardly find people without their mobile phones, and among them, a considerable number of people stay glued to their mobile screens for the most part of their active time. While for teenagers, mobile games replaced their regular sources of entertainment and fun, for business executives and professionals, mobile apps became the regular tools for getting things done quicker. Within the current market scene, …
E-commerce grows rapidly. According to Statista, in 2023, overall sales in this sphere will reach $6,5 billion. However, with an increasing amount of customers grows the amount of stored data. This information may be valuable for businesses because it can tell a lot about customers’ preferences, behavior patterns, and so on. In order to make use of this data, you have to analyze it. That’s why, in this article, we will talk …
The online market becomes more competitive each year. Ecommerce businesses struggle to win over customers because of this competitiveness. As a matter of fact, consumers can choose any online store they wish. However, the key is to encourage them to buy from you instead of anywhere else. Of course, digital marketing is always the best way to get consumers interested in your products. But to truly win them over, eCommerce owners …
We’ve all known that eCommerce is the future of business industries with the dawn of the Internet, Big Data, and all things digital. But in light of the COVID-19 pandemic, we’re seeing major changes in eCommerce over a very short period of time, with everyone all over the world adopting more online practices in getting goods and services. According to a study, the average daily online sales for groceries alone doubled by the middle …
