When someone mentions personal branding, the first person that comes to mind is Gary Vaynerchuk. His podcast, website, blog, YouTube channel, social media profiles, and books all serve a single purpose – to help him grow a memorable personal brand. By producing quality content, you humanize your brand. Once they start extracting value from your content, users will perceive you as an authoritative resource. They will follow you …
Human behavior and habits can be explained and predicted through psychology. Moreover, thanks to psychology, you can influence and trigger certain actions in people. How is this relevant for eCommerce? Well, psychology can help you inspire desired actions in your consumers. Use your copy to create a sense of urgency, necessity, or excitement – senses that have proven to trigger action. If you successfully mix …
As soon as one hears the year 2020, all that one can think about is the onslaught of the pandemic that changed our outlook of life forever. Before the advent of the internet, man only knew products that were physical, something that could be held. Now, the revolutionary digital product has currently become the most sought after product line. Success of an entrepreneur does not depend only on technology or the latest trending ideas; …
eCommerce has rapidly taken over the world by storm in the last few years, but 2020 has become a unique opportunity for online vendors to truly test their brand’s relevance. Why? Because more eCommerce companies have come to life in the past few months and more brick-and-mortar stores have transitioned online in an attempt to mitigate the damage the pandemic has done, and has yet to do. Competition in eCommerce has become even …
Ecommerce brand estimations for the year 2019 show that there will be 1.92 billion digital buyers worldwide, which is around 25% of the global population. The popularity of online trade is on the constant rise, and we will hardly see any decline soon. This trend is, indeed, a great chance for entrepreneurs, but it still doesn’t give any guarantees for success. In such a competitive market, companies need to find a way to stand out from …
When you run an eCommerce website, your future sales and industry authority hinge on two things: design and diligence. If your site isn't performing as expected, it could be due to a number of reasons. In this article, we will look into some of the most prominent reasons why eCommerce websites fall short of reaching goals, and how to turn it around. eCommerce Facts and Stats According to research conducted by Marketing …
Starting a WooCommerce store is rather simple but winning more sales can be quite challenging at times. The fundamental goal of every eCommerce entrepreneur is to achieve higher sales and to position their business at a top place in their niche markets. Have you ever been in a situation of not being able to accomplish your sales goals even after putting immense effort towards improving your sales? This can happen if the sales …
Driving traffic to your eCommerce store is only half of the battle. If you want to succeed, you need to bring customers to buy your products. You need an awesome design, great product photos, a good structure, and so on. One of the most important parts of your online store are your product descriptions. If you don’t manage to write a product description that convinces customers to buy your products, you’ll do ten times harder …
CRM technologies have revolutionized the eCommerce landscape. When deployed strategically, a CRM system will help you centralize and manage all customer interactions and touchpoints with your brand. You will also be able to identify the main problems in your customer relationship management strategy and flag prospects that require additional nurturing. In other words, the advantages of CRM for online retailers are multiple. …
Thinking about the future of work might be frustrating. Most of the people have been losing their jobs because new technologies are being implemented. But, not everything is terrible. In effect, new jobs are being created, and for that reason, the next world’s workforce must be prepared to meet new demands. New technologies are leading companies to the next stage of their business. With the use of robots, factories are reducing risks. With …
Believe it or not, push notification is one of the most result-driven strategies that can help you reach a wide number of users, drive sales, and generate engagement. If used right, the push notification strategy can become a successful marketing strategy that your brand can use to reach its revenue target. The ultimate goal of using push notification is to entice users to take action. But sadly, many marketers fail to well-optimized …
Even before 2020, eCommerce had been taking a larger and larger piece of global retail sales. And following the imposition of physical distancing measures for health reasons, the eCommerce model continues to grow and develop rapidly. In Statista’s eCommerce report for 2020, experts predict this year to be the year when the global market for eCommerce crosses the two trillion dollar threshold. Most of this development is happening in …
Search engine optimization (SEO) is an effective tool based on the ROI (return on investment) it generates. Unfortunately, most online stores don’t include SEO in their marketing strategy as they would rather use social media platforms and paid ads instead. While these two methods are effective, they need to be monitored and financed on a regular basis. By contrast, SEO is considered to be low-hanging fruit for eCommerce stores. It only …
There are few things more important in business than retaining loyal customers. While it’s easy to focus all your time and effort on getting new customers, it’s your existing clients that often generate the best results. Clients that have a long relationship with your company are more likely to advocate for your brand and refer new business your way. At the same time, studies show that acquiring a new customer is up …
We're pleased to announce that Kevy has an official Youtube channel! Other than an active blog, videos are also one of the best ways to make engaging and personalized content. We want to act on the importance of personalization, so with our videos we want to show our awesome platform, covering basics on things like designing your first email and using the triggers feature. We understand that FAQs can be quite a read, so if you'd …
With the current situation around the world, businesses need to step up their game. The impact of the virus can be felt throughout the world. Businesses, large or small, are struggling with how they manage and communicate. Consumer priorities have changed from luxuries to prioritizing essentials and important health products. Companies need to change their game plan if they want to keep themselves in the hearts of their …
With a limited advertising budget, how do you know where to put your money to bring high-converting traffic to your eCommerce store? Usually, the decision about where to put your advertising dollars comes down to 2 options - Facebook and Google. While many businesses can benefit from using both of these platforms, some are better off choosing just one of them. In this article, we’ll cover the following: The differences …
In the age of machine learning and Big Data, creating generic content does not cut it anymore. Customers have become more demanding, expecting brands to provide relevant and targeted user experiences across all channels. According to Accenture, customers are more likely to buy from retailers that know their names, remember their shopping history, and make recommendations based on their previous purchases. Janrain emphasizes …
From building brand awareness, to trying out new marketing channels, and utilizing your existing customer base - working remotely doesn’t need to put your plans for growth on hold. It certainly creates a number of limitations when it comes to running a business, but there are still plenty of ways to grow your eCommerce store. Use social media to reach more people Social media channels are a great way to increase …
Data has become an essential concept for all businesses, no matter their size or industry. In a world where customer experience can make or break your business, the only way to find out what your audience needs and wants from you is to pay attention to their data. According to reports, consumer data is the world’s most valuable resource. Failing to properly collect and analyze that data could put you at risk of losing some …
