4 Reasons why Email Marketing is Alive and Well Amidst COVID-19

June 27, 2020 | Mars Zarate

4 Reasons why Email Marketing is Alive and Well Amidst COVID-19

With the current situation around the world, businesses need to step up their game. The impact of the virus can be felt throughout the world. Businesses, large or small, are struggling with how they manage and communicate. Consumer priorities have changed from luxuries to prioritizing essentials and important health products. Companies need to change their game plan if they want to keep themselves in the hearts of their …

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Facebook Ads vs. Google Adwords – Which is better for your store?

June 22, 2020 | Admin

Facebook Ads vs. Google Adwords - Which is better for your store?

With a limited advertising budget, how do you know where to put your money to bring high-converting traffic to your eCommerce store? Usually, the decision about where to put your advertising dollars comes down to 2 options - Facebook and Google. While many businesses can benefit from using both of these platforms, some are better off choosing just one of them. In this article, we’ll cover the following: The differences …

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How to Inject Personalization into Your Digital Marketing Strategy

June 11, 2020 | Admin

How to Inject Personalization into Your Digital Marketing Strategy

In the age of machine learning and Big Data, creating generic content does not cut it anymore. Customers have become more demanding, expecting brands to provide relevant and targeted user experiences across all channels.  According to Accenture, customers are more likely to buy from retailers that know their names, remember their shopping history, and make recommendations based on their previous purchases. Janrain emphasizes …

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4 Ways To Grow Your eCommerce Store While Working Remotely

June 5, 2020 | Admin

From building brand awareness, to trying out new marketing channels, and utilizing your existing customer base - working remotely doesn’t need to put your plans for growth on hold.  It certainly creates a number of limitations when it comes to running a business, but there are still plenty of ways to grow your eCommerce store. Use social media to reach more people  Social media channels are a great way to increase …

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How To Efficiently Gather And Analyze Customer Data

June 2, 2020 | Admin

Data has become an essential concept for all businesses, no matter their size or industry. In a world where customer experience can make or break your business, the only way to find out what your audience needs and wants from you is to pay attention to their data.  According to reports, consumer data is the world’s most valuable resource. Failing to properly collect and analyze that data could put you at risk of losing some …

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7 Golden Rules to Get More Leads from Pop-Up Campaigns

May 4, 2020 | Admin

Have you ever landed on a website that greets you with a pop-up? If you have then you might be familiar with the pain. Users hate getting interrupted and these pop-ups does exactly that. It can negatively impact the user experience and force users to abandon your website. That is why search engines like Google are penalizing websites that are using too many pop-ups by pushing them down its search rankings. Unfortunately, businesses …

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10 Simple Steps That Will Improve Your Email Subscriber Conversion

April 27, 2020 | Admin

10 Simple Steps That Will Improve Your Email Subscriber Conversion

You don't have to be a web design specialist to optimize your email subscriber conversion. There are many simple ways to improve your conversion rate and boost sales. Try out some of our expert tips for improving web and email subscriber conversions. 1) Utilize Analytics and Website Data A big part of optimizing your email subscriber conversions is analyzing what works and what doesn't. Analytics and website data can help you …

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Mobile: A Shopping Tool We Can’t Live Without

April 24, 2020 | Admin

 In any urban setting, you hardly find people without their mobile phones, and among them, a considerable number of people stay glued to their mobile screens for the most part of their active time. While for teenagers, mobile games replaced their regular sources of entertainment and fun, for business executives and professionals, mobile apps became the regular tools for getting things done quicker. Within the current market scene, …

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Big Data Solutions for eCommerce: Benefits, Pitfalls, and Use Cases

April 17, 2020 | Admin

Big Data Solutions for E-commerce: Benefits, Pitfalls, and Use Cases

E-commerce grows rapidly. According to Statista, in 2023, overall sales in this sphere will reach $6,5 billion. However, with an increasing amount of customers grows the amount of stored data.  This information may be valuable for businesses because it can tell a lot about customers’ preferences, behavior patterns, and so on. In order to make use of this data, you have to analyze it. That’s why, in this article, we will talk …

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Clever Ways to Use FOMO Marketing to Boost Your eCommerce Sales

April 10, 2020 | Mars Zarate

Clever Ways to Use FOMO Marketing to Boost Your eCommerce Sales

The online market becomes more competitive each year. Ecommerce businesses struggle to win over customers because of this competitiveness. As a matter of fact, consumers can choose any online store they wish.  However, the key is to encourage them to buy from you instead of anywhere else. Of course, digital marketing is always the best way to get consumers interested in your products. But to truly win them over, eCommerce owners …

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eCommerce Brands in the Time of Corona: What You can do Now and After

April 2, 2020 | Mars Zarate

eCommerce Brands in the Time of Corona: What You can do Now, and After

We’ve all known that eCommerce is the future of business industries with the dawn of the Internet, Big Data, and all things digital. But in light of the COVID-19 pandemic, we’re seeing major changes in eCommerce over a very short period of time, with everyone all over the world adopting more online practices in getting goods and services.  According to a study, the average daily online sales for groceries alone doubled by the middle …

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Scaling Sales: What Are the Most Crucial Product Marketing Activities?

March 30, 2020 | Admin

Scaling Sales: What Are the Most Crucial Product Marketing Activities?

Any business out there wants to be able to sell more and expand their operation. When a startup goes over a certain phase and starts making a profit, the entrepreneurs immediately start to think of ways to scale sales so they can make the business grow consistently from one month to another. It’s no secret that you need to focus on marketing activities to achieve that. However, with a wide range of marketing channels and approaches, you …

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Dealing With Abandonment Issues: Best Abandonment Cart Email Practices

March 6, 2020 | Mars Zarate

Ecommerce is a growing platform that no one can deny. Every year countless eCommerce businesses rake in an annual of more than $1 million. That's a lot. But despite the earnings, one thing that eCommerce businesses still have a difficult time managing are Abandoned Carts.  Abandonment Issues... with Carts At first glance, abandoned carts might not seem like a big deal, after all customers come and go. But that’s just it, when …

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Strategies to Maximize eCommerce Business When Using Google Shopping Ads

March 2, 2020 | Admin

There are eCommerce strategies that boost the general sales of your eCommerce business.  Often times people would like to read up on eCommerce tips that help you fetch better results for revenue and more.  In this article, we are going to learn about an often overlooked eCommerce strategy by many website owners: Google shopping ads. Learn how to use Google shopping ads to generate revenue for your eCommerce …

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What are the Must-Have Features of Successful eCommerce Websites?

February 17, 2020 | Admin

Although websites are unique in their own way, there is no denying that successful ones have something in common. Not to mention that there are web development and design trends that continue to emerge. However, not all of these trends can have a positive impact on your e-commerce website. That said, listed down are ten features that your e-Commerce website must have in order to be successful: Mobile-friendliness In case you …

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eCommerce Statistics for 2020: Be In the Know

February 17, 2020 | Mars Zarate

eCommerce Statistics for 2020: In the Know for Marketing, Email, Mobile, Social Media

eCommerce is gaining more and more influence worldwide as technology seeps further into our everyday lives in spite of a lot of people being strangers or newcomers to it. It offers good chances to both old and new businesses regardless of size. As such, it pays to learn eCommerce statistics for 2020.  To start, one must have good eCommerce marketing skills. People enjoy websites and apps that are understandable and have fast …

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8 Expert Social Media Predictions That Will Help You Stay Ahead In 2020

February 7, 2020 | Admin

8 Expert Social Media Predictions That Will Help You Stay Ahead In 2020

From changing the way we used to communicate with friends and family to transforming the way businesses used to connect with their customers, social media has revolutionized our lives. Yes, it might have its downsides such as negatively impacting our mental health, time wastage and getting us addicted to social sites. Thankfully, there are ways to prevent social media addiction. It is that time of the year again when we put on our …

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A Detailed Guide to Programmatic Advertising

February 3, 2020 | Admin

A Detailed Guide to Programmatic Advertising

These days, a lot of marketers are turning towards programmatic advertising for their display campaigns. Programmatic buying is the use of software to buy and optimize digital campaigns. Unlike traditional ways that comprise requirements for proposals, quotes, tenders, and human negotiation, programmatic buying uses machines and algorithms to acquire display space. In the year 2018, about 80% of digital display marketing in the US …

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9 Relevant KPIs for Email Campaigns

February 1, 2020 | Mars Zarate

9 Relevant KPIs for eCommerce Email Campaigns

There are a lot of people in the world and gaining most of their attention on one platform is almost impossible. As an individual, you’d be lucky to catch a few hundred thousand. However, as a company, your ultimate goal is to direct all attention to that said platform. Your chosen platform.   ‘How do I do that?’ You might ask. It’s easy! It just involves planning and research. More specifically, research on your KPIS (Key …

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Cheap Ways to Promote Your Business Successfully

January 29, 2020 | Admin

Advertising can be an expensive endeavor, especially if your business doesn’t have a steady budget. However, it doesn’t mean that you should be left in the dark; rather, it only means that your marketing team should get more creative. There are plenty of ways you can take advantage of cheap business promotions and make sure that you become more successful. Talk to Your Clients One of the most important things you should do is talk …

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