BOO! 6 Scary Marketing Strategies Haunting Marketers Year-Round

October 25, 2018 | Daryl Lu

BOO! 6 SCARY MARKETING STRATEGIES HAUNTING MARKETERS YEAR-ROUND

As a marketer, I’ve run into some scary situations, especially with mass emails -- one email can reach tens of thousands of customers. Before sending any message, I always make sure to triple-check everything, but once in a while I still make some spooky 👻 mistakes. One time, I realized that I had a big typo in the subject line only after I received the message in my own inbox. To make matters worse, I had sent the message on behalf …

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Product Update: Advanced Reporting!

October 11, 2018 | Daryl Lu

Caption: Kevy’s Advanced Reports for Emails includes the email open history by location.

Today, we’re excited to announce brand new advanced analytics reporting to help marketers be… well, better marketers! We’re always in touch with our customers, but recently, we went further by gathering specific reporting feedback from them. We are thrilled we received some great input from our daily users -- usually Directors or Managers of Marketing. Today, marketers in Kevy can access detailed email reporting in their Send …

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What drives open rates? Study #1: A B2C company with send times, emojis, and more!

September 27, 2018 | Daryl Lu

Kevy Email Marketing

Back when email broke out onto the world wide web, open rates were reaching 90% open rates. (This wasn’t an anomaly!) Of course, fast forward 20 years, and the average across industries is just over 20% (MailChimp). However, once you break these open rates by industries and markets, you have a much wider spectrum of email open rates. This is why a marketer’s job never ends -- it’s about launching, measuring, iterating -- for …

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8 eCommerce Trends for 2018

February 11, 2018 | Don Pottinger

Group brainstorming around computer

The eCommerce industry is continuously evolving. And with the various developments taking place, it is essential for businesses to keep up with the latest trends in order to thrive. These trends and advancements can serve as guides as you shape the direction of your business. Some of the trends for 2018 may have been around for quite some time now. But they still need to be considered and noted. Are you ready to embrace change and …

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Popups and Why You Should Be Using Them

May 1, 2017 | Admin

  Here at Kevy, we talk to a lot of e-commerce marketers, and to our surprise, many of them do not use popup offers on their e-commerce store. Their reasons vary. Maybe they don’t know how well popup offers convert, they haven’t found the right tool that gives them precise control over the popup experience, or they just think popups suck. For the typical store, not using popups is a mistake, as explained by this blog post by our …

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Why Kevy? A comparison to MailChimp and Klaviyo

March 31, 2017 | Admin

We often get asked “How does Kevy compare to Mailchimp and Klaviyo?” It’s a great question because there is plenty of overlap between the platforms along with many things that make each unique. Keep reading below for a slightly unbiased comparison of these platforms. Focus on eCommerce Mailchimp has been traditionally geared toward anyone that wants to send a general newsletter email or collect emails via a simple signup form. More …

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Memoirs of a Sales Rep: 5 Trends Influencing eCommerce Today

September 2, 2016 | Don Pottinger

Everyone always has the same answer to the question, “Who is the most well-respected employee in your company?” In unison, the answer chanted aloud is always “THE SALES REP.” Right? I mean salespeople are historically known for modesty, patience, and never making promises they can’t keep so why wouldn’t that be the most common answer? Okay, so maybe those aren’t exactly the traits most salespeople are known for. But at Kevy, I’m one …

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How Millennials Are Redefining eCommerce

July 27, 2016 | Admin

  Advertising Age predicts that millennials (a segment of the population currently between ages 17 and 34) will have $200 billion worth of annual spending power by 2017. As a result, they’re commanding the attention of e-commerce marketers and retailers, and changing what it takes to attract their business. Here’s a look at how millennials redefining ecommerce. They expect you to connect to their multitasking lifestyles. You …

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