Last updated on July 16th, 2020
From building brand awareness, to trying out new marketing channels, and utilizing your existing customer base – working remotely doesn’t need to put your plans for growth on hold.
It certainly creates a number of limitations when it comes to running a business, but there are still plenty of ways to grow your eCommerce store.
Use social media to reach more people
Social media channels are a great way to increase awareness of your brand by connecting with existing and potential customers. You might already have social media accounts set up, but now is the time to figure out how to use them to their full potential: customers spend 20-40% more with companies that they’ve had social media engagement with.
Facebook, Instagram, and other social media channels can be used to drive traffic to your website, offer customer service, and even to make sales on the social media platform itself. Initially you need to ensure that you pick the right channels – the ones your customers are using, and the ones that are suitable for your products and services.
Successful social media marketing is about consistency and engagement. While working remotely you can create a schedule of social media posts that share your products, news about your business, as well as competitions and offers to increase interactions. Sharing reviews or images of customers using your product is a simple way to generate more content that also offers social proof.
You can also spend time responding to comments, engaging with customers and your target audience, and resolving any customer service issues. All of this will help grow your social media following, and in turn raise awareness of your eCommerce store.
Improve customer experience with an omnichannel approach
Omnichannel retail is when a store coordinates all its sales and marketing channels to create a seamless customer experience moving from one platform to another. This means that as a customer connects with a store via their website, email, social media, or mobile app, they will have a coherent experience, with personalized offers and consistent messaging.
An omnichannel customer engagement strategy can enable a company to retain 89% of its customers, compared to a 33% retention rate for companies with a weak omnichannel experience. Focusing on integrating sales and marketing channels while working remotely will improve the customer experience, and help convert potential customers. However, it can be difficult to manage, and the first step might be to set up an effective multichannel retail experience before trying to link all the channels together.
To set up an omnichannel experience you need to understand which platforms or channels your customers use, and how they discover your eCommerce store. You should review your branding and messaging across each of your channels, and then look at ways in which they can integrate with each other. For example, set up your social media channels so that people can make a purchase from within the platform, or use retargeting ads on social media that will draw shoppers back to your website.
Increase organic traffic to your eCommerce store
Working remotely is the perfect opportunity to focus on setting up or improving your eCommerce store’s blog. It will help boost your organic search ranking, increase awareness of your brand, develop trust with your audience, and grow your business. Someone who discovers your eCommerce website through organic search results is eight times more likely to make a purchase than someone who clicks a paid search ad.
Start by identifying your target audience, what kind of content they would be interested in, where they are visiting online. You can then use this research to help you plan out a content schedule covering topics of interest within your store’s niche, or key questions you can answer.
Take the time to create a backlog of blog content for upcoming months, so that you can post on a regular basis. When the posts are published, share them on social media or in emails, and encourage others to share them so that you maximize the reach of your content.
Remember that your blog posts need to avoid being too product-focused; they should inform or entertain your audience without overtly selling to them. By providing valuable, relevant content for your target audience, you should be able to improve your ranking in search results, which in time will increase the number of visitors to your blog and your eCommerce store.
Sell more to your existing customers
One of the key ways to grow your eCommerce store is by increasing your number of repeat customers. Review and improve your post-purchase emails so that they offer a better customer experience, reduce complaints, and encourage shoppers to make another order.
Starting with the order confirmation order email – you can include any further information about their purchase, and other relevant products they could order. Following on, a dispatch or shipping email gives you the chance to ask for feedback about how their experience could be improved. This is an opportunity to understand the customers’ experience and offer a better service in the future.
Over the next few weeks or months, depending on your products, you can set up automated emails with product recommendations related to their purchases, or share sales, limited time offers or new stock. For customers who don’t make another purchase, or don’t open your emails, send out tailored discounts to encourage them to order again.
Post-purchase emails are an effective way of increasing the return on investment you’ve made in a customer, and when they’re done right they can lead to more frequent and larger orders.
These are just some of the ways you can continue to grow your eCommerce store while working remotely. It’s an opportunity to improve customer experiences, establish effective marketing strategies, and develop lasting relationships with your customers that will help ensure the long-term success of your business.
Guest Author Bio: Kayleigh Alexandra works at Micro Startups, a company that helps aspiring entrepreneurs achieve their dreams, however big or small.