9 Powerful Ways to Use Artificial Intelligence In eCommerce

November 20, 2019 | Admin

Last updated on July 15th, 2020

Every business sector has been burrowed by Artificial Intelligence. With time this technology is getting richer and well-liked in the technical world and making the world harmonize along with all the technological shifts. Artificial intelligence is covering all the functionalities to change people’s views. Te advanced technology is increasingly important for those of us in the advertising and marketing game!

At present, if you search for Artificial intelligence online, you will stumble across thousands of blogs on the internet about how AI has dominated the marketplace. In fact, it’s been declared that about 95% of customer interactions will be managed with AI by as soon as 2020. Due to this several eCommerce businesses are using various forms of AI to understand the marketplace in a better manner to generate leads and provide an improved customer experience. The key point of discussion is not only how quickly these machines knob the tasks, but how much more well-organized they do them as well. With the contribution, the analytical and exponential growth is the major thing that makes the human being job trouble-free. The exponential growth of Artificial intelligence is for the marketing purposes of the businesses, and there lies the key.

Do you know Artificial Intelligence is reshaping the online shopping industry?  Well, yes the speedy calculation and easiness in payment procedures have made the AI the primary choice of people these days. Now the question is how eCommerce business can use this technology for improvising this exclusive and innovative technology. In this write up we are going to discuss powerful ways AI will certainly help you to boost your business in an efficient manner.

A customer-centric approach

The artificial intelligence helps businesses in providing customers complete satisfaction. Artificial intelligence technology gives businesses a viable edge and is accessible to developers or businesses of all sizes or budgets.  It might happen often that the customers, after visiting the eCommerce website for a while, close their product search and leave the website without buying anything. This process generally happens when the customers are not able to find sufficient appropriate product results. In such situations, AI can help a business. By using machine learning, eCommerce websites, and applications can include various visual elements that make the shopping experience trouble-free for customers. In this manner, eCommerce businesses can make good customer retention rates.

Chatbot Experiences

Chatbots is the only reason why the eCommerce industry can offer 24/7/365 assistance to customers. These bots are developed in a manner by the mobile app developers that offer the customers with all the probable solutions and answers that they apt to deal with. With the help of chatbots, the customers can easily communicate with the customers either with the help of text or using calls. The Live Chat option and artificial chatbots are gaining a great thrust to add value to the client service. The chatbot is a software program that is specially created to conduct conversations to offer personalized customer experiences. With the help of chatbots, the businesses can give the customers accurately 24/7 customer services along with custom-made recommendations.

Identification of the target audience

Artificial intelligence has also made the lead generation process of eCommerce businesses easy. AI solutions for sales, marketing, and CRM can help the business in analytical marketing. AI helps businesses meet the demands of the customer by providing instantaneous services and solutions over the doubts. With Artificial intelligence, a business can also improve their customer purchase probability calculation.

Provide suggestions to the customers

By the time, we are aware of this thing that Artificial intelligence can efficiently and competently forecast customer behavior and their requirements that offer appropriate and supportive recommendations. If you are still unaware of this feature then it is the right time to a leading mobile app development company to get your business on this update.

So, to understand this process, what exactly is it? And how does it work? Read more:

In general, AI tends to assemble all the data that has been searched by customers online. The online algorithms help in gathering the information via history, third party data, content data and other information to offer the needed reference to the user.

Generate sales via wearable technology

Well, we all are aware of the role of mobile apps in eCommerce sales. In fact, mobile apps have overtaken the primary source of eCommerce traffic. But with the introduction of Apple Watch, FitBit and other forms of wearable technology apps the implications for eCommerce retailers are plenty. So, this is the reason why wearable technology is useful for eCommerce platforms.

AI induces improved recommendations for customers

With the assistance of Artificial Intelligence solutions, brands competently can collect and scrutinize vast amounts of results to forecast customer behavior and give related and helpful recommendations to all the online shoppers. This way, AI plays a vital job in providing a “personalized shopping experience” for customers.

AI Enhance Cybersecurity

The major threat to eCommerce businesses is how to keep their customer data safe at their site. With the help of AI Development Company, you can boost the safety of your database.

With the integration of Artifical intelligence, the eCommerce platforms can keep the cyber hackers at the bark of the store and customer data will remain secure in the database.

High-quality Product Descriptions

For businesses, it is quite tough and time-consuming to prepare right and SEO-friendly descriptions for all the items. AI helps businesses in combating such situations by scrutinizing chief features to design customized product descriptions and generate high-quality product descriptions without human involvement.

Customer Relationship Management

Artificial intelligence has somehow boosted customer relationship management. AI has completely changed the shopping experience of the customer that it was in a few years back. With the help of AI, the businesses are focusing on the aggressive re-marketing that focus on quality that helps in directing more relevant visitors at the right time.

9 Powerful Ways to Use Artificial Intelligence In eCommerce infographic


In nutshell, we can say that eCommerce business is booming and, more and more people are gradually adapting to this drift of online shopping. In such a golden situation, Artificial Intelligence plays a significant role in perceiving the shoppers’ buying manners for creating custom-made experiences. In case you are running an eCommerce business, then you can get in contact with the best eCommerce Web Design Company that offers you with advanced solutions and that too at competitive price. If you want to stay ahead in this highly competitive marketplace then it is important to adopt AI in their business procedure as soon as possible.

Hopefully, this blog will help you understand how Artificial intelligence is revolutionizing the eCommerce marketplace and affecting the sales. In case you still have any doubt, then look for the best mobile app Development Company to implement AI in your eCommerce business to take it to the next level.

Guest Blog Author Bio:

Anshul Sharma is CEO of Fluper, a leading app Development Company. His management style has yield fruitful results for the company. He believes in sharing his knowledge with other entrepreneurs.