Last updated on June 14th, 2016
93% of online experiences begin with a search engine, so it goes without saying that SEO is extremely important to your marketing strategy and the overall success of your business. The key is to have as much relevant and valuable content on your website as possible. This means using common search terms or keywords on your page. Lets take a look at some other ecommerce SEO tips and tricks you may not currently be using:
Uncovering Common Search Terms
75% of users never scroll past the first page of search results. It vital to know the top search terms for your business, but also to know their value. A couple quick and easy steps you can take to research this information are:
1. Run a search of words or phrases you suspect to be top contenders
Keywords or phrases that return many search advertisements are typically high-value. This is also a great way to view your competition. You are quickly and easily able to see which sites already rank based on certain keywords. For example, If you are a small retail business and Macy’s is a top ranking result for a certain keyword search, you may decide this particular keyword does not have much value for your store since it will be harder to rank.
2. Utilize Google Adwords
Google Adwords has a tool called Keyword Planner that allows you to research keywords and get statistics and traffic forecasts. This is a great tool to use to help you brainstorm and come up with less popular search terms, that in turn have lower competition. Use this tool to gauge monthly search volume, competitive use, global and local average searches.
3. Add New Content Often
Another tip to creating strong SEO is adding new material to your site very often. You can add content by adding new products, writing blogs, or including store announcements. But the difference is ensuring your content contains your designated keywords and uses alt-descriptions, meta descriptions, keywords and the accurate header and subhead strategies.
One way to get new content on your site is by allowing your customers to write product reviews. This content will be unique and is an easy way to consistently add new content.
Another best practice is rewriting product descriptions. Typically products come with a standard manufacturer description, which has likely been used by multiple other websites. Rewrite distinct descriptions containing high-ranking keywords so Google does not downgrade your site for employing duplicate content, and ensures you are not competing with other stores using the same out-of-the-box descriptions.
4. Promote Coupons on Third Party Sites
Getting your store’s name and direct link on a 3rd party site is a huge SEO bonus. Shoppers use, on average, 5.8 methods to acquire coupons, and today sites, like Retail Me Not, are a go-to sources for online shoppers. Make some of your offers available on sites like this to direct shoppers to your store and also increase the chance of a sale.
There are dozens of other ecommerce SEO tips to enhance your online presence. These are just a few of the methods you can use to begin ranking higher and increasing traction with your shoppers. And if you want additional help, using tools like Moz, KissMetrics and Google analytics can give powerful insights into gaps and opportunities with your SEO strategy.
What are some other SEO tactics you use for your site?