Why Kevy? A comparison to MailChimp and Klaviyo

March 31, 2017 | Admin

Last updated on May 2nd, 2017

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We often get asked “How does Kevy compare to Mailchimp and Klaviyo?” It’s a great question because there is plenty of overlap between the platforms along with many things that make each unique. Keep reading below for a slightly unbiased comparison of these platforms.

Focus on eCommerce

Mailchimp has been traditionally geared toward anyone that wants to send a general newsletter email or collect emails via a simple signup form. More recently, they have shifted their focus to online retailers by adding more ecommerce specific automations.

Klaviyo focuses on ecommerce marketers by providing the ability to send newsletter emails, trigger 1-to-1 emails, and collect emails with sign up forms.

Kevy was built from the ground up to serve ecommerce marketers. With Kevy, you can send newsletter emails, trigger behavior-based 1-to-1 personalized emails, and display audience-based popup offers.

Data Syncing and Web Tracking

Mailchimp relies solely on data syncs from the ecommerce store and does not offer any web tracking. However, they do integrate with Google Analytics and other tools to track link clicks and purchases. This requires extra setup for those 3rd party services.

Klaviyo automatically syncs ecommerce data and offers web tracking for when a visitor is active on the site and when they view a product. However, Klaviyo is only able to track the browsing activity of customers that have visited and engaged at least once before. Klaviyo does not track anonymous visitors. Klaviyo does provide a JavaScript API for custom integration.

Kevy also automatically syncs ecommerce data and integrates with any ecommerce platform via a JavaScript API. Kevy’s web tracking not only tracks known visitors, but also anonymous visitors too. Kevy tracks their page views, product views, orders, shopping carts, and whenever a visitor creates an account, logs in, and fills out any form linked to Kevy.

Segmentation, Workflows, Abandoned Cart and Product Recommendations

Mailchimp offers 9 ecommerce specific workflows including first time purchase and abandoned cart. Their abandoned cart workflows only work with Shopify, Magento, and Woocomerce. Otherwise, you are required to build a custom integration with the MailChimp API. They provide product recommendations but only if the store has a minimum number of customers and orders.

Klaviyo collects more data than Mailchimp with their website tracking, which leads to more workflow options, e.g, browse abandonment. They do provide product recommendations as well.

Kevy provides all of the workflows provided by Mailchimp and Klaviyo and more. Since Kevy collects more visitor behavior data, you can build workflows based on the customer’s location. You can even build workflows based on custom fields in Kevy. Kevy also provides product recommendations based off viewing history, cart history, and purchase history.

Customer Support – How do I speak to a human?

Mailchimp points you to their knowledge base when you have a question. If you have an issue that requires human interaction, they recommend email support first and live chat as a last resort.

Klaviyo assigns a dedicated account manager for larger customers and offers email support. However, Klaviyo does not offer live chat customer support.

Kevy places live chat support front and center. When you have a question, you can speak with a live customer success specialist immediately from your Kevy account. Kevy also offers email support, phone support, and a knowledge base.