In any urban setting, you hardly find people without their mobile phones, and among them, a considerable number of people stay glued to their mobile screens for the most part of their active time. While for teenagers, mobile games replaced their regular sources of entertainment and fun, for business executives and professionals, mobile apps became the regular tools for getting things done quicker. Within the current market scene, shoppers across the niches are increasingly finding mobile apps to be the best way to make purchases and browse their needs.
While the impact of mobile apps can be viewed across all facets of life, mobile shopping has been particularly most impactful in transforming the habits of shoppers and business audiences across niches. No wonder mobile apps have now become the most important tools for shopping and retail business activities. For app developers, the popularity of mobile shopping opened up big opportunities.
The Most Important Shopping Habits Brought by Mobile Commerce
As mobile commerce apps across all niches continue to offer customers an easier and more frictionless way to browse and shop products, the buying habits of shoppers also continue to change. Those days are gone when shoppers visiting a physical store only to be informed about the unavailability of some items and that they will have wait for days before they are available again. Thanks to a plethora of mobile commerce apps across all categories, now shoppers have a lot of options to find their preferred items and place orders. But this is just a tip of the iceberg of the massive changes that are taking place with the mobile shopping habits.
Let’s check out the most common shopping habit changes brought by mobile commerce apps across the niches.
- Mobile shoppers have multitudes of shopping and browsing options for products across all categories and niches.
- Mobile shopping opened up a really convenient way to stay in touch with retailers constantly and make purchases conveniently from anywhere anytime as suitable for shoppers.
- The mobile shopping experience is increasingly dependent on the app’s UI and User Experience (UX) design. An app with great UX can easily become popular thanks to engaging shopping-experience.
- Mobile shopping prioritizes effortlessness and speed more than anything. Shoppers, when browsing and buying products right on their mobile screens, always prefer getting things done quicker and with the least effort.
- Since competition is an all-time high with the increasing number of businesses are opting for mobile commerce apps, shoppers find discounts; value added offers and unique value propositions as key movers and shakers for their buying decisions.
- Mobile shopping apps need to be continuously updated with the latest technologies, and innovative attributes as the expectations of the shoppers continue to evolve.
Mobile Shopping Journey is Longer and Multifaceted
Mobile shopping continues to evolve with time as more and more businesses are jumping on the bandwagon of mobile commerce. But the mobile shopping experience no longer just remains the same as it was half a decade before. There are two crucial findings relating to modern mobile shopping experience. First, mobile shopping now takes a longer journey than before. Second, mobile shopping is multifaceted and diverse, and it is no longer limited to just mobile retail apps. Practically mobile commerce is everywhere, and it often takes place through in-app purchases.
It comes to a surprise to say the mobile shopper journey takes longer given the rapid advancement of technology these days. However, since shoppers are now able to research a lot of items way before they step into the store, and when they get into the online stores, they again have a plethora of items and shopping options to choose from. Any big online store is also full of distractions and choices that continue to make shoppers linger with the app. Also while using apps, they are constantly on the lookout for a better deal or promotional offer. Additionally, they often spend a lot of time browsing the comments and reviews of the products and researching each item.
Another major pattern that emerged with the present-day shoppers is the way they opt for buying options outside the so-called mobile commerce stores. If you think mobile shopping is limited to mobile commerce stores, you are terribly underestimating the real prowess of mobile shopping. Now shoppers often make purchases through in-app ads across apps of other niches. So, mobile shopping is practically spread across a multitude of apps instead of being just limited to retail apps.
It’s a Level Playing Field for Businesses of all Sizes
One big aspect of mobile shopping is that it facilitated a level playing field for businesses of all sizes and niches across the globe. Thanks to mobile shopping apps, even small businesses and brick-and-mortar stores can just reach out to a wider audience through an engaging interface and a great shopping experience. Though the cost of building a mobile commerce app still remained a big roadblock for many startups and small businesses in the years to come, we can expect this obstacle to give in to the increasing popularity of mobile shopping.
It doesn’t need any validation from us that mobile has already established itself as a shopping tool, and the tool has grown so big and impactful that we literally cannot live without it. Mobile commerce apps eventually will become the mainstream of retail for most popular product niches in the coming years.
Guest Blog Author Bio: Juned Ghanchi is a co-founder and CMO at IndianAppDevelopers, a mobile development company that offers to hire app developers in India for mobile solutions. Juned has ten years of experience in online marketing, especially in the tech sector.