From changing the way we used to communicate with friends and family to transforming the way businesses used to connect with their customers, social media has revolutionized our lives. Yes, it might have its downsides such as negatively impacting our mental health, time wastage and getting us addicted to social sites. Thankfully, there are ways to prevent social media addiction.
It is that time of the year again when we put on our prediction hats and look into their crystal ball to predict the future. Social media is no different. The pace at which social media is mind boggling and predicting the future of an industry as dynamic as social media is not easy. That is why we ask the social media experts what the world of social media would look like in 2020 and beyond. Here is what they have to say.
In this article, you will learn about social media prediction by experts that will drive your social media strategy in 2020.
1. Growing Ad Cost
As social media platform shifts their focus from free to paid, businesses will find it difficult to get organic reach. Due to this, they will have to depend heavily on paid advertising. When more and more businesses resort to paid advertising on social platform, social media sites will look to take advantage of it by increasing advertisement costs.
Come 2020, we will see Facebook and Linkedin ad cost increase exponentially to an extent where it might push many advertisers off the platform. Thankfully, all hope is not lost because there are ways to combat increasing ad cost. Some of them are as follows:
- Constantly test your ad campaigns components
- Increase your average order value
- Target a specific audience
- Launch your ad campaign at the best time
- Tap into retargeting segments
2. Stories Will Dominate
Whether it is Instagram or Facebook, stories will be the center of attention. We will see newsfeed content decline in reach even further and stories stealing all the limelight. Social platform like Facebook is encouraging users to publish content as stories by sharing daily memories. Even the feed posts are being published to stories from Facebook.
Since Facebook also owns Instagram, we will see that trend on Instagram as well. What makes stories stand out is the ease of content consumption. All users must do is to swipe to view the next story. Posting organic stories and creating native story ads might be your bet if you want to succeed in 2020.
3. Personalized Experiences Is Key
More brands will look to enhance their web presence in quest to deliver better, faster customer experiences. Conversational marketing will come into its own and we will see brand leverage dynamic ads, videos, text-based content and even emails to deliver a more customized user experience. We will also see an increase in adoption of native tools.
4. Authentic Content Rules
With consumers demanding authentic content, brands are busy in launching perfectly polished digital marketing & social media marketing campaigns. This disconnect will end in 2020 as brands will have to ditch polished marketing and adopt authentic content. Content authenticity will matter more than ever before in 2020. If you can create authentication, you can make your post stand out from the crowd.
- Here is how you can create authentic content:
- Tell the truth
- Avoid using filters
- Make the most of live video
- Share your experience
- Test new platforms such as TikTok
- Start a podcast
If you have mobile app ideas that you want to put it into practice, you can create an app that can facilitate authentic content creation and sharing.
5. Micro Engagements
Social listening and brand mentions will be more important than ever before. If your brand is mentioned, tagged or replied to on Instagram stories, don’t forget to send a personalized voice message through Instagram direct. Personalized micro engagement like these can make a world of difference in 2020. Keep an eye on what people are saying about your brand and tweak your brand according to their feedback. Even when you get a positive sentiment about your brand or give a good review and five-star rating, be sure to send them a thank you note.
6. Humanization of Brands
After the advent of automation and AI in marketing, the social media landscape will change drastically. More and more brands will look to humanize your brand. There are many ways to humanize your brand. Some of them are as follows:
- Give your content a humane touch
- Start a conversation
- Bring your employees in the limelight
- Create user generated content in collaboration with users and influencers
Even if you are scheduling your social media posts or using chatbots for customer support, you don’t want your users to feel that they are talking with a bot. The more humane your social media posts and entire brand looks, the better chance your brand might have to succeed.
7. Rise of Pinterest and LinkedIn
How can we ignore social media platform standings while talking about social media predictions? Well, we can’t. Linkedin and Pinterest will start to gain traction and Facebook and Twitter will continue to lose popularity. Emerging social platforms such as TikTok will create an even bigger splash in 2020 and will threaten Snapchat’s dominance. Linkedin has always been an expensive social channel and did not justify its high cost with results but this will change as we head into 2020. Reach on LinkedIn is at all time high and you can get better results organically.
8. Templates Will Not Work
If you are already using template-based marketing, then all your marketing efforts will go down the drain. Instead of adopting a one size fits all formula, you will have to decide on which content type should be shared with which customer. More importantly, you should also consider which phase of the buyer’s journey your prospects are in before creating content. The deeper you dig, the better will be your content at satisfying user needs.
Which social media predictions do you think will come true in 2020? Share your thoughts with us in the comments section below.
Guest Author Bio: Irfan Ak is a digital marketing strategist at Branex web design that are also offering web, marketing & app solutions. He has worked with various other brands and created value for them.