Last updated on March 2nd, 2020
Nowadays, with so much convoluted amount of data at our fingertips, one needs to be wise with information-gathering in terms of accuracy and viability. In order to access the planet’s worth of web sites, one has to make use of big data in business where people’s search entries can be used to your advantage.
Big data is the total compilation of apps and tools people can use when classifying data and narrowing down searches. Think of search engines like Google which has big data uses.
Why is it important:
Big data analytics serves as a nexus to different sites so that you can sift through various web pages and pluck the pieces of data that you need.
Here are some top ways to understand and use Big Data well.
1. Know what you’re looking for
Logically, one cannot finish a journey if they don’t know where to go. Logically, one cannot finish a journey if they don’t know where to go. You must define what you’re going to use big data for. Want to know what keywords are commonly used by your customers online?
There are a lot of ways data can be gathered, one just needs to know what their objectives are. This is a major step in big data analytics.
Suppose you’re in the appliances industry, you can use the likes of Google Trends to find out where specific appliances are frequently searched about.
2. Know Where to Gather your Data
With so much information on a global scale, finding the right source to gain information from is just as important as defining what to look for. That being said, you can easily use the likes of Google to search for information about almost everything.
Let’s say for example you’re the owner of a trying to find out what food products are trending in 2020 so you could adjust your menu in your food business. You could simply search in Google and then work your way through various sites. Soon, you’ll be able to explore and find exact websites that can cater to your needs.
3. Capitalize on Content
Even if you have the details about customer activity, keeping your content updated is key… especially if markets change more quickly and more frequently than usual.
Say for example, you are in a company that sells appliances and would like to update your website’s content. One good way to do that is by monitoring the search keywords used by people. You can use Ubersuggest for that.
In this example, with ‘cheap espresso machines’ having a good search volume, you can update your content to have ‘cheap espresso machines’ as a keyword, therefore having your content be more accessible to your target market.
The more updated your content and the better keywords you use for it, the more people you can reach.
4. Be integrated
With the countless outlets available for people to interact with your brand, it is important to provide a seamless, integrated experience across each channel.
From the first interaction to customer support, consumers expect a consistent experience so be sure your engagement strategies are cohesive. Through using an integration platform, like Kevy, you are able to seamlessly integrate your various channels so they act as one, unified platform. This will help collect and combine data from siloed systems so you have a more streamlined approach to analytics.
One can find good use for big data in business. One just needs to define what information you’re after, know where to look, and utilize the gathered information to the best of your capabilities. With the findings you have gathered, you can be creative in improving your marketing strategy and the other aspects of your business.