Last updated on June 14th, 2016
We all understand selling is not a passive experience. It takes work to be sure your products are in front of the right people. But how can we do this realistically and does it actually impact revenue?
Janrain published an article where they found that 74% of online consumers get frustrated with content that has nothing to do with their interests. There is a huge opportunity for retailers to capture customers with personalized marketing. Sometimes this seems overwhelming so below are a few ideas to consider implementing better personalized marketing into your online store.
Greet your customer
Use dynamic pop up offers on your site to capture those first time visitors. If they give you their email, or become a member, send them an automated trigger email that welcomes them to your team.
Customers don’t want to feel like just another number. By welcoming them to your store, or providing a discount for their first purchase, they will build a much deeper connection with your store and be more likely to return in the future.
Retarget if they leave
Another great way to personalize your store to the right audience is to implement retargeting to remind them of your offering. For example, if a customer adds a pair of shoes to their cart but ends up leaving your site without the purchase, use a company like Terminus to target them with a personalized ad while they are browsing other sites.
Startup Vitamins started a retargeting campaign on Facebook that led to 1,603 conversions and over $120,000 in revenue.
Their ad was very simple and to the point; we love it!
A simple way to continue the unique shopping experience for your customers is to personalize your email communication with them.
CMB shows that the top two reasons someone opts out of your messages is due to too many emails and irrelevant content. In fact, 56% of customers opt out because of irrelevant content being sent to them.
Customers like personalization. In fact, 75% of customers like when online retailers send them personalized offers. This email campaign can focus on “you may also like” ads or simply a “thank you for shopping with us”. Take it one step farther to show your commitment to them – include a coupon for free shipping on their next purchase.
There are plenty of other ways you can begin your journey to personalization and if you do, we are certain it will lead you to greater profits and more loyal customers.
Ready to join hundreds of other successful ecommerce companies? Check out how you can implement these options for your store:
What are some other ways you can integrate personalization into your store?