With the majority of consumers shopping online it can be hard to grow your eCommerce business in the ways that are the most effective. It’s no surprise that companies are turning to specialists like an SEO agency in Missouri to see growth in their digital marketing platforms.
When small businesses are able to implement great internet tactics, they can see some real changes. If you aren’t sure what to make of that here are 5 benefits to using digital marketing for your business.
In many ways, it can be hard for smaller companies to compete with the larger ones in marketing campaigns. When you make the change to marketing on a digital platform you can expose your brand and business to more people for less money.
Traditional marketing schemes come with varying hidden costs, especially when taking into account the changes in postage fees. The only cost of online marketing is time. It does take time to optimize a search engine to grow your social media engagement can pinpoint your marketing strategy with specific content.
But in the end, all of those will pay off and in the meantime, you can opt for a pay-per-click tactic or potentially even advertising on social media for quicker results. Ask your digital marketer for their recommendations and together you can set goals into how to grow your business.
When you focus on building your SEO you are making a big change that will last forever. While the internet is constantly changing and you should be updating regularly for the best results, anything you’ve done in the past is not going to be wiped clean. Focusing on SEO for a while will benefit you more than you can even realize.
2. Measurable Results
When you want to know if your marketing is working it’s easy to look at your sales but as those can fluctuate it’s also helpful to look at the web analytics. You can take the guesswork out of figuring out whether your tactics are working and then adjust what you are doing with your marketing campaign.
Before you even begin a new digital campaign however, you should get a handle on where you are at statistically as a baseline. Then you can really watch to see if the growth you were hoping for occurs. Driving new traffic to your website is never a bad thing, but you need to know how many people were visiting prior so you can see how beneficial it truly is.
By tracking your social media stats you can see which of your posts were popular with your target audience in which posts turned into conversion. Taking that insight you can repeat similar posts to increase your social media conversion rate.
Don’t waste your time and money on techniques that aren’t working for your business. You can effectively allocate your resources into posts and other digital options that are working. Find your target audience and meet them where they are on the internet
When you take the guesswork out and focus on the analytics you can see what’s working what’s not and how to do better in the future. These are hard things to track with television commercials and other print media. One of the best benefits of digital marketing is this real-time tracking and results.
3. Brand Image
As you are creating your content for Facebook, you need to understand it should be different than your content for Instagram. You will find different audiences on each platform but your company’s biggest fans will follow you on both. You don’t want to alienate anyone by showing the same thing over and over and besides Facebook and Instagram work differently.
However, you want to keep everything in your brand consistent. If you jump around too much with you message customers could get confused or ignore you completely. When there’s a Facebook post that pairs well with an Instagram story consumers are more likely to click through giving you a higher conversion rate and potential for more sales.
When you create a consistent story throughout all your digital channels, all avenues will compliment each other and will focus on the keywords that are associated with your business. When you can narrow in on specific keywords you will be more likely to optimize web searches.
The digital world is all connected, your Twitter account benefits your ranking on Google.
Getting a consistent message through your strong email marketing automation platform as well as social media can really benefit your results and drive your company to further success. The more you grow, the more your digital marketing should grow along with it.
4. Trend Spotting
So you think all of your customers are using Facebook? Well Facebook is incredibly popular but it’s not the only social media platform and you could be missing out on if you don’t expand. Social media is a great way to grow your business but it isn’t the only digital marketing technique out there.
Seeking out your demographic is going to look different for each individual brand and company. There is more to targeting customers than just having an Instagram account. By following the trends, wherever they lead, you can be certain your company is using the online world to its full marketing potential.
Spotting the trends in digital marketing can be simple. (Especially if you are working with an experienced agency.) Staying ahead of the trends allows your business to become a digital leader and not a follower, drumming up more customers who are interested in your brand and easily share their love with others.
The major benefit of tracking the latest trends is that they are most often started by consumers and not big brands. Digital marketing gives you a level playing field with the big names who will all be scrambling to adjust their tactics online as well so stay up to date with the trends and don’t be afraid to become an early adapter of new platforms and techniques as they are created.
5. Meet the Customer’s Where They’re At
Obviously, as an eCommerce business, you already know that the internet is everywhere. In fact, most people don’t even leave home without it. Don’t miss out on clicks and hits by not optimizing your site for mobile devices!
If your landing page doesn’t look great on a smartphone’s browser even the best, most viral Instagram post won’t entice consumers to ultimately purchase from you because they won’t be able to reach you from their phone. Digital marketing is more than just emails and ads placed on websites. Those are great tools as long as they aren’t the only ones you are utilizing every day.
You can find a balance between targeted advertising on social media platforms and your own posts. Work together with an influencer to have them promote your business and see if that works for you. There is certainly some trial and error in a successful digital marketing strategy but you can build your brand awareness daily and that can lead to big results.
When you take time to focus on SEO as well, you can target the specific demographic you are looking for, driving them to your site and ultimately ranking higher than your competitors. When you use digital marketing well you will easily see the benefit of showing up right in front of your potential customers.
There are so many benefits to digital marketing, including targeting demographics at a much lower price point than traditional marketing. Figuring out your online presence is the best way to give your customers access to your business, there is untapped potential out there for you.
While it is always helpful to create a specific strategy prior to launching any new digital campaign, if you are struggling to come up with one on your home there are many experts who can help you grow your business and take advantage of all the benefits digital marketing can bring.
Guest Blog Author Bio: Ashley Coblentz is a lifestyle blogger currently writing for Synccentric and political journalist. After graduating from college, she worked as a Registered Nurse at one of the largest hospitals in South Dakota until deciding to be a full-time mom. She remains very passionate about the nursing profession and often volunteers in her extra time to teach community education classes on first aid and other related topics. She has one amazing child who keeps her on her toes. Who knew 10-year-olds could have so many questions? If you want to keep up with her and see what she’s writing next you can find her on Twitter.