Last updated on October 23rd, 2019
When you decide to sell on Amazon, it is important to understand how their specific corner of the market works. If you aren’t able to choose competitive price points or make decisions about what specific items to sell, you will find it hard to keep up with your competitors. Don’t get left behind in the fast-moving world of sales in the Amazon Market.
There are many resources, like Amazon fee calculators that can help you better understand market trends. Using as many of the resources and tools available as possible is going to really benefit your business. With your greater understanding of the market, you can make better choices when it comes to how to sell your wares.
Once you put these Amazon resources to work and use them on a regular basis you will never want to sell on Amazon without them. You’ll see yourself start meeting and exceeding your sales goals and you’ll instantly know that spending some time looking for resources is well worth your while.
1. An FBA Calculator
Amazon customers trust the brand and the speed in which their packages will be delivered. Because of this, when you use FBA, or Fulfillment by Amazon, to sell your products you piggyback onto a customer’s trust of the brand since they know Amazon is shipping the product and the likelihood of a problem occurring will go down.
As such, you will want to use an FBA fee and profit calculator. There are many different ones to choose from–ranging from fancy to simple. Play around with a few to see which works best for you. The calculator will take all the guesswork out of Amazon’s many fees and your resulting net profit and net margin.
Researching these fees and how much everything costs, you can determine which products are worth using FBA for and which you would be better off without it. As with any tool that can help you make better business decisions, knowing when you’re spending well is a good use of your time tracking. Don’t do business with FBA without first finding a good calculator.
2. AMZ Tracker
Maybe you’ve already heard of this one but you need to be using AMZ Tracker. This software is designed specifically for sellers like you to better track their business. There are many keyword trackers out there but AMZ Tracker stands out because it’s been around the longest. When you’re analyzing trends and keywords it’s helpful to have as much information as possible.
When a database can track further than other similar applications, it allows you the chance to get the best feedback possible. AMZ Tracker analyzes your keywords, which will help make sure your selling descriptions are meeting their full potential and ensure your listings are listed correctly in order to maximize sales.
When you can analyze your seller rank as the AMZ Tracker allows you to do, it will aid you in selling in a much easier way, you can change out keywords that aren’t working as well for ones that will boost your listings, and your sales.
As an additional note to tools like AMZ Tracker there are other strategies you can use to increase brand awareness like having a good content marketing plan. Think about using a plan to help you create good content using the keywords you know you’ll be placing in your listings. This gives you additional chances for traffic to come to your Amazon listings.
Since you now know how to track your own keywords, it’s important to find a way to track customer’s keywords. Enter MerchantWords, a great tool that will give you the inside scoop into the keywords being used so you can edit your titles and descriptions to match. Don’t leave it up to chance!
When you know the market trends you can also decide whether you should mix it up with the items you’re currently selling and if you could reap a larger profit and know you’re making the right choice. It’s all in the data!
With the data MerchantWords provides, you can also analyze your competition to see how you match up, giving you an edge as you tweak and change your descriptions to outrank others to generate more sales for you. Real shopper date directly from Amazon simply cannot be beaten.
Sooner or later, no matter how hard you try or how wonderful your products are you will get a negative review on Amazon. You can’t please everyone, but with AMZFinder you can match up the negative reviews with the order number that resulted in the feedback.
This can help you figure out what went wrong and attempt to rectify the situation. Often, when you reach out to solve the problem they will either change their feedback or add an update, which will reflect well on your customer service reputation and help build customer loyalty.
Sometimes it will be easy to track the order simply from the name listed on the review, but what happens if the name doesn’t match who you sent the order to? AMZFinder takes all the guesswork out of the process and lets you know without a shadow of a doubt. Hopefully, you won’t need to use it often, but when you’re in need, AMZFinder is a good one to know.
It wouldn’t be a great list of resources without including Splitly. This is a super handy tool that not only allows you to test out your listings and pictures, but it will actually make recommendations on how to improve them in real-time. Their completely automated application can optimize your listings with keywords, pricing, and images.
When you use the Splitly strategies to the fullest effect you can gain peak profits and increase your sales. When using Splitly you will be better able to meet the demands of the public and be able to maximize your time, since you won’t have to manually track statistics and data individually.
Splitly uses A/B testing, which is an experiment where a user sees two or more choices of a webpage and then is analyzed to determine which option performed better. When you A/B test your listings you can circumvent the competition and move fast to distinguish your pages to get the most sales.
When you know which tools to use to watch Amazon’s market trends it will make your business more successful in the long run. Anything that will help you stay ahead of the competition is a good idea and these resources are easy to use and will help you immensely in tracking sales, keywords, and reviews.
After you use these tools you will see for yourself how they make selling on Amazon even easier for you. And once you see how much easier these tools make tracking the data you need, (and the data you didn’t know you needed) you will never sell on Amazon without them again.
Guest Blog Author Bio: Ashley Coblentz is a lifestyle blogger currently writing for Synccentric and political journalist. After graduating from college, she worked as a Registered Nurse at one of the largest hospitals in South Dakota until deciding to be a full-time mom. She remains very passionate about the nursing profession and often volunteers in her extra time to teach community education classes on first aid and other related topics. She has one amazing child who keeps her on her toes. Who knew 10-year-olds could have so many questions? If you want to keep up with her and see what she’s writing next you can find her on Twitter.