Why Ecommerce Retailers Should Blog

May 20, 2015 | Admin

Last updated on June 14th, 2016

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Thinking about starting a blog for your ecommerce site? You are headed in the right direction, and best advice is stop waiting and start writing.   81% of U.S. online consumers trust the information and advice they read on blogs and  61% of U.S. online consumers have made a purchase based on recommendations from a blog. It’s no wonder most marketers find blogs to be the most valuable type of content marketing. Let’s dive deeper into the reasons you should be blogging.

Increase site traffic

Blogging is a great way to boost your SEO rankings and increase traffic to your site. Adding new content to your website on a regular basis helps move you up in search rankings. Fastest way to achieve this is through your blog. You can create fresh new content daily, but keep your targeted keywords in mind. Sprinkle these keywords or phrases throughout your post so people can easily find your site and valued content.

Show your personality

Along with having a social media presence, blogging is one of the top ways to share your company’s personality with consumers. Think of it as a way of putting a “face” to the name. You can build a more personal relationship with your customers through your blog posts, which establishes customer loyalty.

Share company news

New product? Sale? Special offers? A blog can be used as an outlet to deliver announcements about anything related to your store. You’ll excite your customers and can even link information in your post directly back to a specific product.

Get feedback

Looking to receive customer feedback? Pose a question on your blog and allow your readers to comment their thoughts. This can help you strategize based on what the consumer wants to see more of and is a way for you to show your customers that you are loyal to them, just as they are to you.

Retail Blog Ideas:

If you still aren’t sure where to get started, here are a few topic ideas:

  • New product announcements
  • Showcase your top selling products
  • Ask for customer feedback
  • Product reviews
  • Industry news- what’s trending?
  • Announce upcoming sales
  • Advice and guidance for product use
  • Guest posts from other industry leaders or even your customer
  • Behind the scenes- talk about your company culture and a typical day

Our Favorite Webstore Blogs:

Etsy- The Etsy blog is a perfect example about variety and the power of collaboration. They have hundreds of contributors which gives unique insights into their shops, vendors and trends.  While you may not have hundreds of vendors to draw from, you can begin looking into your network of experts or users to contribute a post now and then. And once they post, they will be your champions to promote, because their name is behind it too.

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Urban Outfitters- Urban Outfitters not only uses their blog to showcase their products but they take it one step further by adding a cultural piece. For example, they give music recommendations and post artist spotlights. These posts help to further contribute to their cool and hip image.

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Home DepotHome Depot uses their blog to write about DIY projects where you are led back to their page to buy the products necessary. Their blog is a great source for inspiration.

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Join the 40% of US companies who use blogs as part of their marketing strategy, and make sure to commit to it. And you will see the benefits almost immediately. Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. So go get inspired and start writing – we want to read what you have to say.

Happy blogging!